Anita Axel Jones teases synthetic ice-skating technique before Miss Black America pageant sponsorship

Anita Axel Jones says a video showing her training on synthetic ice inside her New Jersey condo is meant to encourage more Black and other people of color to skate. The announcement comes as she prepares to sponsor and model at the 2026 Miss Black America pageant in Montclair, New Jersey.

Why it matters: - Anita Axel Jones is using her skating platform and cosmetics brand to reach new audiences, especially Black Americans and other people of color. - The timing links her skating profile, pageant sponsorship and brand promotion in the lead-up to the 2026 Miss Black America pageant in Montclair, New Jersey.

What happened: - Jones released a video showing what the release describes as never-before-seen ice-skating techniques on synthetic ice inside her privately owned New Jersey condo. - Jones said the goal is to make more people feel comfortable skating without fear at ice rinks. - Jones said she practiced for the four-hour video shoot and wanted the content to encourage more Black African Americans and other people of color to ice-skate. - Jones finalized her option to sponsor and serve as a celebrity model for the 2026 Miss Black America Montclair, NJ pageant.

The details: - Jones is described in the release as a champion ice skater, author, and CEO of Super Lips Cosmetics and her Anita Axel Jones Corp. - The release says Jones has more than 70 medals. - Jones said she practices challenging routines privately on a portable synthetic ice-skating rink in her condo and publicly at rinks in New York and New Jersey. - Jones said she wants to become the world's first female winner in her ice-skating age group for the double axel jump. - Jones said hockey players and skaters can improve by practicing on portable synthetic ice rinks in backyards, basements, recreation rooms and swimming pools. - Jones received the Greater New York Chamber of Commerce's Entreprenuer of the Year Award in February 2026. - Jones introduced a YouTube video about why she donates 10% of Super Lips Cosmetics sales to Music Brings Life's nonprofit. - Jones modeled on the runway during Rev. Al Sharpton's 2026 Annual Fashion Extravaganza. - Jones completed a spring bridal and prom modeling assignment for Diana Mahrach of New York, whom Jones serves as ambassador model. - Jones said she will model a Diana Mahrach design and a pageant designer original during the Montclair pageant. - The release says Diana Mahrach's showroom also carries Anita Axel Jones' Super Lips all-natural, fragrance-free cosmetics.

Between the lines: - The release blends athletic branding, beauty marketing and pageant visibility into one promotion strategy. - Jones is positioning the synthetic-ice video as both a personal training reveal and a broader outreach message aimed at diversifying skating participation. - The heavy emphasis on upcoming appearances suggests Jones is using the pageant sponsorship to extend the reach of her cosmetics brand.

What's next: - Jones is expected to appear at the 2026 Miss Black America Montclair, NJ pageant as a sponsor and celebrity model. - Jones also said she will wear a Diana Mahrach creation and a pageant designer original at the event. - The release points to continued promotion of Super Lips Cosmetics through modeling, video content and nonprofit-linked messaging.

The bottom line: - Jones is turning a niche skating training method into a broader publicity push that ties together sport, pageantry and brand marketing. - More information